About Us

Thugil: Weaving Timeless Elegance since 2020

Brand Origins and History:

In 2020, Thugil was born out of a shared
frustration among friends who struggled to find affordable and beautiful
sarees. Witnessing the decline of cherished weaves, our founder Abirami
embarked on a journey to revive the legacy. Learning the art from her mother
and grandmother, Abirami, alongside her mother Gayathri, explored unique weaves
in Tamilnadu in 2018. Thugil, meaning 'quality clothing' in Tamil, started as a
small venture to assist family and friends and has evolved into a prominent
brand with 200+ partners and three warehouses across India. In just four years,
Thugil has delighted over 10,000 customers globally.

Brand Value Proposition:

Thugil stands out in the saree industry by
offering authentic collections at reasonable prices, preserving traditional
weaves while infusing modern designs. Our founder, fueled by meticulous
research, aims to uplift the weaving community by collaborating with them to
create contemporary designs. Thugil's unique approach contributes to the
positive development of traditional weaving practices, bridging the gap between
tradition and modernity.

Design Philosophy:

Thugil's sarees embody a fusion of
tradition and modernity, drawing inspiration from cultural heritage and
contemporary trends. With a thoughtful curation of colors, patterns, and
fabrics, each design tells a story, reflecting the richness of Indian traditions
while adapting to the dynamic fashion landscape.

Inclusivity and Diversity:

Thugil celebrates the diversity of Indian
culture by offering saree collections that pay homage to various traditions,
weaving techniques, and regional aesthetics. Our sarees cater to a broad
spectrum of customers, irrespective of age, body type, or preferences, ensuring
everyone finds a piece that resonates with their individual style and cultural
background.

Brand Personality:

Thugil's personality is a dynamic blend of
sophistication and modernity. With versatile elegance, we cater to those who
appreciate the timeless charm of tradition and those seeking a contemporary
aesthetic. Rooted in Indian cultural heritage with a modern twist, Thugil
empowers individuals to feel sophisticated and confident, making a stylish
statement with each piece.

Unique Selling Proposition (USP):

Thugil's commitment to authenticity,
innovation, and community empowerment sets it apart in the saree market. Our
sarees feature authentic regional weaves, blending timeless elegance with
contemporary flair. Thugil goes beyond being a brand; it is a platform for
collaboration and empowerment within the weaving community. Exclusive
collections showcase the diverse cultural heritage of India, and customization
options provide a unique, personalized saree experience.

Thugil invites you to embrace the timeless
beauty of Indian craftsmanship, weaving stories that transcend fleeting fashion
trends.

Our Founders

Ms. Gayathri Manivannan
Our first founder, Ms. Gayathri Manivannan, is the eldest of our trio, with a wealth of experience earned over the years, Ms. Gayathri stands as the embodiment of the oldest generation, possessing a profound understanding of
sarees and the intricate artistry woven into their fabric. As our Traditional
Culture Curator, Ms. Gayathri passionately preserves and promotes the rich
heritage embedded in every thread, ensuring that the weaves remain vibrant and
timeless reflecting our culture.
Ms. Gayathri envisions a network where artisans, enthusiasts, and patrons come
together, to build a strong community. She is actively involved in managing the
delicate balance of supply and demand, orchestrating a symphony that sustains
the artistry, whilst transforming Thugil into a hub for cultural exchange,
creativity, and sustainable growth.
Ms. Abirami Manivannan
Our second founder, Ms. Abirami Manivannan As the steward of marketing and
strategic integration at Thugil, Ms. Abirami brings a distinctive touch to our
journey. Leveraging the rich tapestry of traditional materials curated by Ms.
Gayathri, Ms. Abirami delves deep into demographic analysis, ensuring that the
timeless attraction of our textiles resonates with a diverse audience, creating
a bridge between the legacy of the past and the aspirations of the present.
Yet, Ms. Abirami does not stop there. With an eye on the future, she is committed to
infusing technology into our business operations. She envisions a Thugil where
technology and tradition harmonize seamlessly, pushing the boundaries of what is possible in the textile industry. Striving towards process perfection, Ms.
Abirami ensures that every thread of tradition, when presented to the world, is
accompanied by the precision of modern craftsmanship.
Mr. KrishnaManivannan
Our final founder, the youngest member of our founding trio, Mr. Krishna
Manivannan, is the creative force driving our design process. With a keen eye
for contemporary aesthetics and a passion for innovation, Mr. Krishna concentrates on infusing our textiles with fresh and dynamic designs. Thugil’s
focus on providing illustrative backgrounds and experimenting with the design
process ensures that our creations are not only rooted in tradition but also resonate with the ever-evolving tastes of the current era. Mr. Krishna is the artistic heartbeat of Thugil, hoping to push boundaries and breathe new life into our textiles to make them uniquely suited to the spirit of today.